How to Tell if Your Copywriter is Worth It
If you have the desire to use the internet to make some cash, you'll need a website. That site must be well written, particularly if you're hoping it will generate an income. Unless you are already a copywriter yourself, it's best to hire someone who is well-qualified to write the text for your web site. A good copywriter can help you bring in more profits than you could hope to see if you tried to compose the copy yourself. Obviously, though, not every copywriter is as good as the next copywriter. Some of these copywriters have lots of talent. Some merely wish they had talent and are trying to make a bit of money because someone told them writing online would be a breeze. Here are tips on how to figure the difference.
Does the copywriter have his or her own site? Any copywriter worth hiring is going to have his or her own web site that contains a bio, some samples and a resume (and anything else the writer feels like sharing). If the writer has no website, how can they tell you that they'll be able to help you with the one you are building? Look at the copy on the copywriter's web site. If there are a lot of mistakes, this is not good.
How well do you respond to the copy on the copywriter's website? This goes beyond the simple finding of grammar and spelling errors. Does the web site copy induce an emotional response as you are reading it? Does it make you like the the copywriter? Does the copy make you want to keep reading and discover more about person behind the words? Does the copy make you raring to hire them immediately? Does the copy make you want to run for the hills? Does website copy make you mad? These are all extremely important responses and they require your attention.
Carry out some background research on the writer. Seek reviews on third-party websites and online forums. It's very likely that the only reviews you are going to discover on the writer's web site are going to be glowing. Search online for the copywriter's name to find out if there are any reviews or personal testimonials that are not run and can't be falsified by the writer you are checking up on. Examine closely these reviews and testimonials. Ask the copywriter to furnish you with some references. Make sure that you follow up and really get a hold of those references so that you can ask for an honest opinion from them.
Make sure you spend some time going through the samples furnished by the writer. Ask the writer fiverr copywriter to send you several samples that aren't already provided on the web site. This is especially important if the copywriter says he or she is an expert in a specific field. If the writing is vague and reads like a reproduced Wikipedia article, you should move on.
You have lots of options available to you when you're trying to figure out whether or not to pay for a copywriter. It's important to this post do your research and look beyond the writer as a person and find out what you can about his or her click to read reputation and character.